“Our vision is to create a transparent music industry where all creators get fair compensation and recognition for the music they share with the world.”
Music is amazing, but the global music industry is at an extraordinary moment of change and this poses new challenges that we need to overcome. Music consumption is exploding but revenue is not being returned fairly to those who create, own and invest in the songs. Millions of dollars aren’t finding their rightful owners. The reason why is clear: lack of clean song data from the creative process.
Having worked as a songwriter, producer and publisher for 20 years, I discovered how much the absence of a standardized data reference point affects creators. How do you track who did what in a song? What share should who receive? Does everyone have the same perception of the truth? The fact is that creators (and publishers and managers) often end up spending ridiculous amounts of energy struggling with missing info, disputes and incorrect payments and credits. I came to the realization that this doesn’t have to be complex at all, and brought years of brainstorming into reality.
Auddly has the potential to become the entire industry’s transparent reference point of what happens in studios worldwide, and make it accessible to those who need it to register, pay and credit the right people – with no room for misunderstandings. We form a new music industry infrastructure where the data is clean, transparent and correct for everyone.
We do it for the love of the music and the passion for the people who create it, and that’s why Auddly is free of charge for creators. We have a strong belief in the fact that with this solution, the future of music rights can be very simple.
– Niclas Molinder, Founder and CEO